The Art of the Big Sell Course

Stop Selling Start Mobilizing

Sell bigger than you could ever imagine with The Art of The Big Sell!

Lisa Copeland is an international keynote speaker, television personality, best selling author, award winning sales expert and former automotive dealer principle. In her course, Lisa uses proven methods from her 25 + years of massive success to teach you The Big Sell. Lisa's one of a kind program shows you how to sell a movement rather than just a product.

The Big Sell is a five step process that puts you and your company on a mission, mobilizes your entire organization in service of that mission and leads to sales....BIG sales!

In THE BIG SELL course, you'll learn about each of these steps in depth and how to implement them successfully at every level of your organization:

  • Build movements instead of campaigns

  • Activate your company and each employee to think bigger

  • Create a narrative of "purpose, not product"

  • Sell your movement

  • Win the hearts and minds of your employees


The way THE BIG SELL becomes integrated and successful is when implemented through a process and style called FIERCE. FIERCE is the operating style for your entire organization. When you and everyone in your company operates according to FIERCE, you will have both your mission and the actionable way you can achieve it.​


Are you ready to be FIERCE to make THE BIG SELL?

  • F -   Fearless

  • I -    Initiative

  • E -   Engage

  • R -   Relentless

  • C -  Crush Approval Addiction

  • E -   Execute

FIERCE leadership comes from the heart. It requires talent and guts. FIERCE leaders teach managers how to align daily operations with the company's mission, and they encourage understanding and passion for that mission among all employees.




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Lisa Copeland © 2020

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